eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…
“Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the…
Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…
Which is best for reaching your website’s mobile users? With the large increase of mobile device users, having mobile friendly access for your website can be a huge asset to any business. There are three main approaches to providing information and interaction to mobile device users: Responsive (and adaptive) website design, mobile websites, and mobile…
For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…
“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…
What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…
Wishing you a joyful Christmas holiday and may all your dreams come true in the New Year! Emerge2 offices will be closed from Tuesday, December 24th at 2pm until Monday, December 30th at 9am. If you encounter any issues during this time, please
My 8 year-old daughter came to me recently with an urgent request … But it was her closing argument that tipped my decision in her favor … It was through this — albeit expensive — exercise, that I started to wonder, how is it that an 8 year-old had mastered the art of persuasion, when…
“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…
