Video marketing is eye-catching, compelling, and proven to get engagement. More than 80% of business professionals agree that video marketing plays a key role in their marketing strategies, resulting in positive ROI (Piktochart). Incorporating video into your online marketing efforts may sound tricky at first, but it doesn’t have to be a daunting task and…
“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at my…
The author experiments with Promoted Tweets and Promoted Accounts on Twitter. He explains what targeting options were available for each and measures the results of his testing. He also explains what he liked, what he didn’t like, and whether Twitter paid advertising is worth it.
“Facebook ads differ from almost every other type of Internet ad in at least two important ways…” “Understand the nuances of Facebook ads to find the best fit for your objectives.”
There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the targeted…
Google is beginning an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you’ve demonstrated a possible intent to buy it, so Google has extended its search results with a department…
Link: Amazing Infographic Breaks Down Super Bowl Advertising Stats / Results This infographic includes lots of ways of measuring the Super Bowl Advertising, including any related microsites, custom social media destinations, impressions, etc. related to the ads. It’s a large infographic which takes a bit of time to load… 🙂 by WPROMOTE online marketing
Link: Twitter to Start Selling Followers “Advertisers will be allowed to purchase placement in lists of ‘who to follow’ recommendations targeted to users with particular interests on Twitter.” What?! by Marshall Kirkpatrick on ReadWriteWeb (@RWW)
Link: Nielsen to use Facebook and other websites’ data for “ratings”? “The Wall Street Journal is reporting that audience metrics firm Nielsen – famous for its TV ratings – plans to bring a similar model to online advertising, perhaps as soon as next week.” by @chadcat on @TheNextWebUS
