How to Use Video Marketing in 2023

Video marketing is eye-catching, compelling, and proven to get engagement. More than 80% of business professionals agree that video marketing plays a key role in their marketing strategies, resulting in positive ROI (Piktochart). Incorporating video into your online marketing efforts may sound tricky at first,  but it doesn’t have to be a daunting task and is easier than you think.

The three main online spaces where you can start reaching your customers using video are:

  • Your Website
  • Social Media
  • Paid Advertising

Here are some types of videos you can create for each online space as well as some tips for creating your videos.

Where To Use Video to Promote Your Business

#1. On Your Website

Utilize your online storefront – your website. 83% of video marketers say video has helped increase the average time their visitors spend on a page. (Wyzowl)

Highlight videos on your homepage.

First impressions are everything! Use this video to set the tone, introduce your business, and give visitors information upfront in a visual way.

Add videos on a landing page or department page.

If you’re using paid advertising, users are most likely bypassing your homepage and heading straight to a landing page. Ensure that your landing pages are populated with compelling content, including video.

Create product videos
Make short videos about your product’s key features, uses, benefits, etc. Remember to include ways your customers can buy it.

Showcase your business inside and out
Find a way to share your story in a simple way. Create a branding video to highlight your business culture and employees, and talk about your values. Add these videos to your About Us, Contact page or homepage. Customers value authenticity, so show the real face of your company.

#2. Social Media Accounts

Use your social media accounts to get your videos out there. You’ll see an increase in engagement and your business will gain brand loyalty points, ultimately retaining customers and growing sales.

Video Ideas for Your Social Accounts

Product launch video series
Build up to a product launch by creating a series of videos. Share various teaser videos, offering minimal details until the last video when you share the date when the product will be available. This will create buzz around your product release.

A teaching video
Share a 2-minute course on something you’re an expert on. Teach viewers the basics and then customers will reach out to you for more help and more products.

Highlight products and show people how to use those products. Tutorials help customers get to know your products if they haven’t used them before and encourage them to buy. Remember to name-drop your company throughout.

Store & yard tour
Create a virtual tour of your business. Introduce employees to create personal connections. This type of video instills transparency and shows that your business is being upfront.

Do a live Q&A
Prove that you can speak about your products and services. During a live video, answer customer questions about your business and figure out a way to share how your products are improving the lives of your customers. After the live video, the recording gives you content you can now share.

Interview a customer
Creates a sense of trust by showing real people using your products and their success. Ask them to share why they love supporting your business. This content can be also used as a testimonial on your website.

#3. Paid Advertising

If you have a website and/or a product catalog, online advertising is a no-brainer. Your ads will have the ability to reach potential customers, increasing visitors to your website and store and, ultimately, sales. Compared to traditional advertising, online advertising is much more economically efficient and gives the advertiser the massive benefit of the ability to micro-target their ideal audience.

YouTube & Google

Hosted on YouTube, your ads will be displayed across websites and apps. Create short ads
that play before or after other video content, helping to reach customers and drive traffic to your website.

Instagram & Facebook
Instagram & Facebook have a multitude of online avenues where your video advertising will show up like Facebook and Instagram feeds, Facebook Marketplace, Facebook Video feeds, Instagram Shop, Stories, Reels, Facebook search results and more.

Tips for Creating Your Videos

  • Think mobile-first and make sure that your message can be conveyed without any sounds
  • Create your videos specific for each social platform and use hashtags about your business where you can
  • Partner with someone in your business or a marketing group to help create video content
  • Shooting on your phone is okay! Just remember to steady your device and make sure you have good lighting
  • See what’s trending on social media for content ideas
  • Too shy for video? Try animation, stop motion, or stock videos
  • Utilize the built-in video editors available on social media platforms
  • If your video is an ad, you’ll want to show off your brand’s personality in as little time as possible, the sweet spot is about 4-10 seconds.

Benefits of Video Marketing

Video marketing has a number of benefits and is an invaluable tool for businesses. Start using video in your online brand strategy and you could see increased website traffic, more online sales, and customer engagement.

So, are you ready to connect with your customers and grow your sales? Contact us and we’ll help you get started.

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