The first-ever email blast was sent in 1978 and the results were a clear indicator of just how successful this tactic could be. Here we are in 2021 and the question is asked: does email marketing still matter? Let’s take a look at why email marketing is a digital slam dunk, proving that this digital…
“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. [on the regular advice] The fact is,
“I’ve signed up for enough newsletters to know it was an automated message welcoming me to the list but I was surprised at what I found. What followed was an email with a truly personal touch. It made it feel like we’ve been friends before but lost touch over the years. In no way was…
“A new study has revealed that while just 7 percent of UK consumers have followed a brand on Twitter, almost one-third (32 percent) of them have said they are more likely to buy from the company after following them on Twitter. This compares favourably with Facebook where 45% of consumers have Liked a brand, but…
Link: Email Marketing 2.0 is Facebook and More “The changes to Email Marketing will not end with Facebook. Email Marketing 2.0 should look vastly different from today’s email marketing. With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing. It…
Link: Five Clicks to Track for your Email Program “One of the strongest ways to segment any email marketing campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-through analysis.” by Sundeep Kapur (@emailyogi) on Social Media Today (@socialmedia2day)
Link: If you don’t like people you’re screwed Highlights from a recent presentation by Chris Brogan about social media and how it can be a great way to connect with your customers. Included in these notes are his comments about “Grow Bigger Ears,” “Rethink Email Marketing,” “Blog-But Not Just About You,” “Rethink Websites,” “Making Use…
Link: Gmail Priority Inbox: What Every Blogger & Email Mktr Needs to Know Google just launched “Priority Inbox” for Gmail and Google Apps. It has a number of possibly negative implications for Bloggers and others that use Email Marketing. This post talks about these implications and provides suggestions to counteract or take advantage of these…
