My 8 year-old daughter came to me recently with an urgent request … But it was her closing argument that tipped my decision in her favor …
It was through this — albeit expensive — exercise, that I started to wonder, how is it that an 8 year-old had mastered the art of persuasion, when so many professional marketers fail?
The answer, it turns out, is that she’d already figured out what people (in this case me) actually want to buy.
Article: “The 5 Things Customers Actually Want”
This article is by Sean Jackson on the copyblogger blog.