5 Tech Trends Your Business Needs to Know for 2020

Believe it or not, 2019 will soon be behind us. With that in mind, it’s time to look forward to 2020 and what it will bring. The last decade has seen some dramatic changes in the way we live our lives. As an example, consider your relationship with your phone now compared to 2009. 2020…

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Website investment still key for online retailers despite rise of social and mobile

“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three key…

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Why Stronger Visuals Help You Sell More Stuff

Are you looking to capitalize on what is becoming a known fact – strong visuals help sell product and the stories around them. This fact was addressed most recently in a SteelHouse study that found Pinterest users were 79% MORE LIKELY to purchase a product they saw pinned on Pinterest versus Facebook. A recent Shopify…

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Google Launches Full-Scale Shopping in Search

Google is beginning an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you’ve demonstrated a possible intent to buy it, so Google has extended its search results with a department…

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Facebook Commerce Springing Up: No Plug-in Required

Link: Facebook Commerce Springing Up: No Plug-in Required “Is a Facebook storefront necessary for e-commerce? How can reviews be promoted to encourage more sales? What social plug-ins should be included on e-commerce sites?” See this successful recent Facebook case study — easy to implement, no plug-ins required. by Angie Schottmuller on @BtoBSocialMedia

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5 Ways Retailers Are Winning Big With Facebook Commerce

Link: 5 Ways Retailers Are Winning Big With Facebook Commerce “Facebook commerce is the topic at the front of many a brand marketer’s mind, and retailers are starting to explore how they convert ‘Likes’ into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce.” by Macala Wright Lee on…

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The Rise of Social Commerce, including the 5th P of marketing, “People”

Link: The Rise of Social Commerce, including the 5th P of marketing, “People” “Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition of their existing community will find…

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