Video marketing is eye-catching, compelling, and proven to get engagement. More than 80% of business professionals agree that video marketing plays a key role in their marketing strategies, resulting in positive ROI (Piktochart). Incorporating video into your online marketing efforts may sound tricky at first, but it doesn’t have to be a daunting task and…
Believe it or not, 2019 will soon be behind us. With that in mind, it’s time to look forward to 2020 and what it will bring. The last decade has seen some dramatic changes in the way we live our lives. As an example, consider your relationship with your phone now compared to 2009. 2020…
eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…
If you’re a local business owner and haven’t kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in. The augmented reality game has taken over the digital world in the past week with over 15 million downloads. It’s installed on more devices than LinkedIn, and…
Google recently changed the way it prioritizes its search results for mobile users. As of May 2015, websites that are not mobile compatible will no longer be shown on the first page of search results for mobile users. Conversely, Google has started to prioritize mobile compatible websites for all mobile searches. Does your Website have…
Which is best for reaching your website’s mobile users? With the large increase of mobile device users, having mobile friendly access for your website can be a huge asset to any business. There are three main approaches to providing information and interaction to mobile device users: Responsive (and adaptive) website design, mobile websites, and mobile…
For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…
“Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that…
“Everybody knows Evernote and Dropbox. Here’s a sneak peek at the next wave of productivity apps that top entrepreneurs like Tim Ferriss, Seth Godin, and Guy Kawasaki are working with daily. Background: Recently something terribly obvious–yet powerful–occurred to me: If you want to achieve things that no one else has done, you need to do…
“Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps. A number of people are starting to talk about app store SEO (search engine optimization) as…
