Video marketing is eye-catching, compelling, and proven to get engagement. More than 80% of business professionals agree that video marketing plays a key role in their marketing strategies, resulting in positive ROI (Piktochart). Incorporating video into your online marketing efforts may sound tricky at first, but it doesn’t have to be a daunting task and…
For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…
Having a company Facebook page is more than posting sales or in-store specials. Though your customers are interested in these store events, they use Facebook to communicate their happiness and grievances with your services or products. This gives you an opportunity to correspond with them, to fix any issues, or to say thank you for a…
“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…
“If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them,” says Rebecca Hiscott of mashable.com. Using hashtags properly allows your business and brand…
What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…
Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about. Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start….
My 8 year-old daughter came to me recently with an urgent request … But it was her closing argument that tipped my decision in her favor … It was through this — albeit expensive — exercise, that I started to wonder, how is it that an 8 year-old had mastered the art of persuasion, when…
“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of social,…
“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel) or…
