Having a company Facebook page is more than posting sales or in-store specials. Though your customers are interested in these store events, they use Facebook to communicate their happiness and grievances with your services or products. This gives you an opportunity to correspond with them, to fix any issues, or to say thank you for a…
“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…
What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…
“I know that the first thing you want to do is build your (Twitter) audience size and you’d like to get people to follow you. This can be accomplished (it can’t be done overnight – sorry) and in this post I give you simple tools to build a great reputation and a stellar community.”
Based on a recent study, 75% of businesses own a (social media) company page. This allows them to promote their services, products, share their expertise, and improve their customer communication. For a more detailed look into how social media can improve your business see the link to the infographic below.
Ok, so you now have a Facebook Page setup for your organization. Nice, new and shiny. It has been properly configured and populated. It’s ready to go. Now what do you do?
“Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their…
“What should a brand do on Facebook?” — I got asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and using…
“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used. So it’s easy to get the wrong idea or impression being on the outside, looking in. But the problem with misconceptions is that they give you a false belief, and waste your resources. Instead,…
“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. [on the regular advice] The fact is,
