Google recently changed the way it prioritizes its search results for mobile users. As of May 2015, websites that are not mobile compatible will no longer be shown on the first page of search results for mobile users. Conversely, Google has started to prioritize mobile compatible websites for all mobile searches. Does your Website have…
Which is best for reaching your website’s mobile users? With the large increase of mobile device users, having mobile friendly access for your website can be a huge asset to any business. There are three main approaches to providing information and interaction to mobile device users: Responsive (and adaptive) website design, mobile websites, and mobile…
For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…
“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three key…
“With the Internet in your pocket, at almost anytime in darn near any location, you can summon information to settle a debate or sports bar argument in a moment’s notice. In those same moments, you can chase down friends’ whereabouts and monitor your finances during an office meeting. Heck, maybe you’re reading this while your…
The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith and…
Looking at some of the most recent survey results obtained by the Pew Internet Project on mobile computing and the use of handheld devices:
Link: What most are Forgetting when it comes to Mobile Mitch steps back, looks at recent issues in the digital landscape, and then puts mobile access into the context of other now-ubiquitous services to make you reconsider mobile in a new light, warts and all. A good wake-up call for marketers and brands. The Mobile…
Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off…
Link: Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach 80% of U.S. Some interested statistics in the report include: Social Networks and blogs reach nearly 80% of active U.S. Internet users Americans spend more time on Facebook than any other U.S. website Nearly 40% of social media users access…
