Does Email Marketing Still Matter?

The first-ever email blast was sent in 1978 and the results were a clear indicator of just how successful this tactic could be. Here we are in 2021 and the question is asked: does email marketing still matter? Let’s take a look at why email marketing is a digital slam dunk, proving that this digital…

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Google’s Pointy: Is it right for your store?

Have you heard of Pointy? Or maybe you have received an email or call from a Google representative about Pointy? Pointy was acquired by Google in 2018 and interest in it has been growing recently. Its goal is to attract more customers into your physical retail store by automatically displaying random products in your online…

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5 Tech Trends Your Business Needs to Know for 2020

Believe it or not, 2019 will soon be behind us. With that in mind, it’s time to look forward to 2020 and what it will bring. The last decade has seen some dramatic changes in the way we live our lives. As an example, consider your relationship with your phone now compared to 2009. 2020…

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Engage More Customers with this Valuable Marketing Tactic

By 2020, video will make up 80% of consumer online traffic, according to Cisco. If you don’t already use video to attract and engage customers, you need to start. Your competition has! Marketing professionals say they get their best ROI from content with video. In fact, over 500 million hours of videos are watched on…

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Interesting Stats on Home Improvement Research

eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…

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3 Reasons Websites Are Vital for Small Businesses

“Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the…

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Has Your Password Been Hacked?

Recently Dropbox has been in the news regarding hacked account credentials. Before that, it was LinkedIn with stolen email addresses and password hashes, and also, Snapchat, Tumblr, Adobe, Android Forums, Bell, Comcast, Dominos, Yahoo, and the list goes on. How does a person know if their login credentials (e.g. email address, password) have been compromised?

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3 Ways Your Local Business Can Take Advantage of Pokémon GO

If you’re a local business owner and haven’t kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in. The augmented reality game has taken over the digital world in the past week with over 15 million downloads. It’s installed on more devices than LinkedIn, and…

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How to Enhance Your LinkedIn Profile

LinkedIn is used by many people in many situations to find out more about a person during recruiting, before going to a meeting with someone new, before considering asking someone to join a team, and for many other reasons. You want your profile to present you in the best possible light and show your wide…

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Why You Should Create a LinkedIn Profile

Everyone should have a profile on LinkedIn. You don’t have to login to it every day or week or month, you don’t have to share things on it, but you should have a profile on the system. Why? LinkedIn is now used as the go-to place to find out about someone: their skills, their experience…

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