For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…
Twitter is more than posting 140 characters. It is also a place for people to learn about you and your business. Other Twitter users are looking for ways to connect to what you are sharing online. Improving your twitter profile allows you to
Search Engine Optimization (SEO) is the process of affecting the visibility of your website in a search engine’s “natural” or unpaid (“organic”) search results. [Wikipedia] This sounds simple, but it is actually quite complicated. Unfortunately, there are a number of companies on the net who attempt to capitalize on people’s misunderstanding of what makes their…
“Many nonprofits need social media training – they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media impact.
“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor to…
I couldn’t resist the title of this blog post, and I’m glad that I read it. The author makes very good points and explains each one, which helps each of us to rethink what we might think is important, or “what the experts say,” regarding a number of social media “best practices”.
Link: Top 14 Things Marketers Need to Know About QR Codes “I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.” by Angie Schottmuller (@aschottmuller) on Search Engine…
Link: The 8 Success Criteria For Facebook Page Marketing [Altimeter Report] “Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands…
Link: Facebook Best Practices for Nonprofit Organizations (REVISED) 32 very practical suggestions regarding how non-profit organizations can improve and use their Facebook Fan Pages. Many of the ideas are simple configuration settings, others are quite easy to implement. by DIOSA Communications
