The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. 40% of users’ time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in...
Read more →“One of the first things I learned, after taking the plunge into Social Media, was that things aren’t yet very defined. The available guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a bit clearer, I’ve collected 10 of the most...
Read more →Google Reader is a service that has a large following of users that depend upon it to keep them up-to-date on their favorite websites and blogs — for many years now. Google just announced the death of Google Reader effective July 1, 2013. If you are an avid user, now what? Fortunately, there are...
Read more →Ok, your organization has a Facebook page, a Twitter account, and/or a LinkedIn company page. You would like to provide “administrative access” to someone so they can help you manage these social media platforms. How do you provide them with access?
Read more →“There are eight very common mistakes that newbies make that unknowingly diminish their Twitter effectiveness and ROI from day one. Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training.” The article is written from a non-profits perspective, but in our...
Read more →“Today, many businesses have decided that becoming a social business is the path for them to secure their future and to respond to an ever-shifting marketplace that is increasingly driven by the social web. There are many definitions of social business, but they all center around a few key concepts. Making decisions faster and...
Read more →“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at...
Read more →The author experiments with Promoted Tweets and Promoted Accounts on Twitter. He explains what targeting options were available for each and measures the results of his testing. He also explains what he liked, what he didn’t like, and whether Twitter paid advertising is worth it.
Read more →“Facebook ads differ from almost every other type of Internet ad in at least two important ways…” “Understand the nuances of Facebook ads to find the best fit for your objectives.”
Read more →“Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to...
Read more →There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the...
Read more →“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of...
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