“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used. So it’s easy to get the wrong idea or impression being on the outside, looking in. But the problem with misconceptions is that they give you a false belief, and waste your resources. Instead,…
“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. [on the regular advice] The fact is,
“Writing a great blog post is only half the battle. There’s also the need to make sure your post looks and reads well, as well as figuring out how the post fits into your overall “blogging game plan”. Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for a…
“I’ve signed up for enough newsletters to know it was an automated message welcoming me to the list but I was surprised at what I found. What followed was an email with a truly personal touch. It made it feel like we’ve been friends before but lost touch over the years. In no way was…
“For any company that is looking to leverage the blogosphere in its marketing communications efforts, here’s all you need to do…”
“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook…
“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…
“SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search…
Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged…
In a social age, people don’t like to be pushed. Top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand. This kind of social gravity isn’t just about how many likes you can get…
