In a social age, people don’t like to be pushed. Top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand.
This kind of social gravity isn’t just about how many likes you can get on Facebook. This is about enduring, meaningful, and authentic relationships with your customers.
How can you shift from push to pull and create your own social gravity? With three basic steps…
This article is by Mark Bonchek (@MarkBonchek) on the HBR Blog Network (Harvard Business Review).