“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.
So it’s easy to get the wrong idea or impression being on the outside, looking in.
But the problem with misconceptions is that they give you a false belief, and waste your resources. Instead, your limited time, energy and money should have been spent on other methods.
Here are 3 social media misconceptions that can destroy your marketing strategy…”
This article is by Brad Smith on the socialmediatoday blog.