There is a small band of words that take away from your message, any message, and “actually” is their leader, say the smart people at Buffer. It almost doesn’t matter how good the news is; if it comes after “actually,” the recipient feels like they were somehow wrong about something. This article demonstrates this fact…
Link: The Snowfall of Communication “Think of a Twitter account, especially a corporate Twitter account. It’s a very interesting dance of balance that I imagine a lot of companies are going through. I’ve been asked by different companies over the years how they might approach finding their voice on Twitter. These companies all wanted to…
Link: Have We Seen This Social Media “Movie” Before? “Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.” “Let’s compare…
Link: 10 Twitter Tips for Church Tweets “Wondering if Twitter has a place in your church communication arsenal? We have focused on the specific needs of a church wanting to use Twitter. If you are new to Twitter, watch the video, otherwise skip the video and jump into the tips! Read the 10 great tips…
Link: Improve Your Pitch’s Chance of Survival “We’re all in a rush. Sometimes, this translates into our attempts at human communication. At the same time, we’re all overwhelmed and have way too many things vying for our attention. This is the perfect storm of ways not to be seen. So, how can you improve your…
Link: Understanding Risk Communication to Avert a PR Crisis in Social “Or how, in the words of Dr. Peter Sandman, ignorance can lead to enthusiasm as easily as to panic. He was the first to define how risk in this context equals hazard plus outrage. In other words, people are already predisposed to getting upset…
