The Snowfall of Communication

Link: The Snowfall of Communication

“Think of a Twitter account, especially a corporate Twitter account. It’s a very interesting dance of balance that I imagine a lot of companies are going through. I’ve been asked by different companies over the years how they might approach finding their voice on Twitter. These companies all wanted to go in what I consider the ‘wrong’ direction. They wanted the accounts to …”

by Chris Brogan (@chrisbrogan)