Link: Understanding Risk Communication to Avert a PR Crisis in Social
“Or how, in the words of Dr. Peter Sandman, ignorance can lead to enthusiasm as easily as to panic. He was the first to define how risk in this context equals hazard plus outrage. In other words, people are already predisposed to getting upset when activists, pundits, and journalists — all with a propensity to alarm people as part of their agenda — do just that.”
“Stirring the pot is especially easy when the organization goes silent. A crisis can emerge from the mishandling of communications about an incident. Right or wrong, perception or reality, ignoring or misleading people (those formerly known as public) is a losing strategy.”
by Conversation Agent (@conversationage)
