“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor to…
The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith and…
Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged…
“New data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck isn’t the best approach for making Facebook work for the brand.”
In a social age, people don’t like to be pushed. Top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand. This kind of social gravity isn’t just about how many likes you can get…
“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”
“A new study has revealed that while just 7 percent of UK consumers have followed a brand on Twitter, almost one-third (32 percent) of them have said they are more likely to buy from the company after following them on Twitter. This compares favourably with Facebook where 45% of consumers have Liked a brand, but…
There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a recent study, consumers and employees regard company leaders who engage on social media platforms positively. The survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The…
Link: Avoid a Disaster By Controlling Online Responses Learn the proper way of responding to negativity about yourself or your brand on the Internet. Good step-by-step advice. by Lisa Barone (@lisabarone) on @outspokenmedia blog
Link: 8 Strategies for Launching a Brand Presence on Pinterest “Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide eight simple steps for leveraging brand presence on Pinterest.” by…
