“New data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck isn’t the best approach for making Facebook work for the brand.”
“Facebook recently ran a monthlong study that looked at more than 1,200 posts from 23 brands. After tagging each post for various attributes, the measurement team plugged them into a quantitative model that turned out to be quite effective at predicting which posts will yield more engagement in the form of likes, comments and shares.
By far, the biggest predictor of engagement was that the post was…”
Also “found that brand fans are more willing to comment when asked a question, especially if the question begins with …”
Article: Facebook to Brands: You’re Posting Stuff Wrong
This article is by Matt Creamer on the Ad Age Digital blog.