Link: Following Brands on Twitter Increases Purchase Intent [STUDY]
“People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.”
The article states the percentages for each consumer behavior, and also compares to a different study regarding liking a brand on Facebook and the resulting consumer actions. It also lists the top content that consumers said they expect to receive from brands that they follow. (Good to know.)
by Erica Swallow on @Mashable
