consumer Archives - Emerge2 Blog

Following Brands on Twitter Increases Purchase Intent [STUDY]

Social MediaDoug BraunOctober 24, 2011

Link: Following Brands on Twitter Increases Purchase Intent [STUDY] “People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.” The article states the percentages for each consumer behavior, and also compares to a different study regarding liking a brand…

Invitation Avalanches, Attention Infidelity and the Science of Social Break-Up

Social MediaDoug BraunFebruary 9, 2011

Link: Invitation Avalanches, Attention Infidelity and the Science of Social Break-Up “The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research…