“The latest report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing. It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and…
“Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate…
“A new study has revealed that while just 7 percent of UK consumers have followed a brand on Twitter, almost one-third (32 percent) of them have said they are more likely to buy from the company after following them on Twitter. This compares favourably with Facebook where 45% of consumers have Liked a brand, but…
Link: Following Brands on Twitter Increases Purchase Intent [STUDY] “People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.” The article states the percentages for each consumer behavior, and also compares to a different study regarding liking a brand…
Link: Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach 80% of U.S. Some interested statistics in the report include: Social Networks and blogs reach nearly 80% of active U.S. Internet users Americans spend more time on Facebook than any other U.S. website Nearly 40% of social media users access…
Link: Cyber Criminal Activity in Canada Skyrocketing “As if being on ‘piracy watch’ wasn’t enough, it turns out that Canada is fertile ground for cyber crime, according to findings in a report the Financial Post has obtained.” by Mike Vardy (@mikevardy) on @TheNextWebCA
