“In the past, Kent Lewis has written extensively on the topic of social media, from platform evaluation and optimization to management and measurement. Today he addresses a troubling trend in social media: meaningless metrics. There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money, and…
“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel) or…
Link: Calculate Your Blogging ROI in 9 Steps “Smart organizations methodically calculate the impact of blogging on the bottom line, making it easier to justify (or not) the resources allocated to the task. Here’s how you might start to figure it out.” on @JayBaer’s Convince & Convert blog
Link: Forrester: The ROI of Social Media Marketing: More than Dollars and Cents “Brands are making plenty of money in social media … Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot. This doesn’t mean social media marketing is ineffective; it just means that…
Link: How Size Matters in the Social Media ROI Debate “ROI in social media is a luxury. And the only brands that can accept that are likely to be …” “Understanding this equation goes to the very heart of modern marketing, not merely within social media but across the entire spectrum of marketing disciplines.” by…
Link: Is Our Addiction to ROI Killing Social Media? “I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops….
Link: Nice interview today on @sbosm about Social Media ROI with @thebrandbuilder Olivier Blanchard is perhaps the most sought-after expert for those looking to connect the dots between social media and return-on-investment. We asked him some questions today under the title of “Making sense of social-media ROI with Olivier Blanchard”… by Rob Birgfeld on the SmartBrief…
