The 9 Dumbest Ways to Measure Social Media

“In the past, Kent Lewis has written extensively on the topic of social media, from platform evaluation and optimization to management and measurement. Today he addresses a troubling trend in social media: meaningless metrics.

There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money, and making bad decisions based on inaccurate, incomplete, or incomprehensible data.”

Article: “The 9 dumbest ways to measure social media

This article is by Kent Lewis on the iMediaConnection blog.