Link: The new definition of a successful email Interesting thoughts on integration related to email campaigns and new understanding of email impacts, even how unopened emails and inactive accounts affect consumer behaviour. by Chris Marriott on iMedia Connection (@iMediaTweet)
Link: The 4 Words That Will Get Your Email Opened “In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase ‘__________’ (see blog post) is the most-opened subject line I’ve ever seen — by far.” by Sean Platt on @copyblogger
Link: Invitation Avalanches, Attention Infidelity and the Science of Social Break-Up “The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research…
Link: 5 Tips for Better Results with Mobile Email Marketing A subscriber receives one of your emails on their mobile device. “It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read. Your loyal reader really wants to get the benefit…
Link: Social Media Integration – How do all the pieces fit? “Social Media Integration takes several forms, all of which take some planning and time to execute. However, there are some basics that you can tackle to start building on your existing Internet marketing tactics.” by Josh Peters (@JoshSPeters)
Link: Facebook Fan Page Notifications By Email [HOW TO] This is important and awesome. This is the most requested feature that Facebook has never provided to Facebook Page administrators. “One of the biggest challenges of managing a Facebook page for many businesses is not knowing when new comments are posted. Twitter, blogs, and many other…
Link: Have We Seen This Social Media “Movie” Before? “Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.” “Let’s compare…
Link: Facebook Messaging – what it means for marketers “Since Facebook’s announcement of their new messaging platform, I’ve heard from marketers around the world looking for insight on what this means and how will it affect email and other interactive channels. With reports of this being a ‘Gmail killer’ and the idea that the more…
Link: Google Bars Data From Facebook as Rivalry Heats Up “Google will no longer let other services automatically import its users’ email contact data for their own purposes, unless the information flows both ways. It accused Facebook in particular of siphoning up Google contact data …” by Alexei Oreskovic on Reuters, h/t @JayBaer
Link: 10 steps for a great “Welcome Email” series “Today’s subscribers have taken complete charge of their inboxes, and marketers are realizing that it is a privilege to be invited in — and understanding that they must maintain a mutually beneficial relationship, starting with the welcome message. Listrak recently studied the welcome messages of the…
