Link: Invitation Avalanches, Attention Infidelity and the Science of Social Break-Up
“The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels.
That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet called “The Social Break-Up” that studies why customers call it quits.”
by Jay Baer (@jaybaer) on Convince & Convert blog