A Primer for Blogging

“If you would like to get further into blogging, here is a brief primer…” A list of quick tips, easy to do, no theory, just practical suggestions that you can do now. For the new blogger or for anyone wanting to improve their blogging, in easy steps…

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

“Here’s a single trait that many popular books, articles, and blog posts seem to share …” This trait has three characteristics which this article nicely explains and then applies to business communications. This helps in getting noticed and not being forgotten.

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You have a New Facebook Page: Now What?

Ok, so you now have a Facebook Page setup for your organization. Nice, new and shiny. It has been properly configured and populated. It’s ready to go. Now what do you do?

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Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing

” ‘I know the whole world is watching now,’ said Felix Baumgartner, at the edge of space. They were–Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing. For most brands, a risky marketing move consists of not testing the copy on that new…

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5 Keys to Effective Social Media and Content Insourcing

“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates participatory…

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30 Things to Tweet or Post About Your Brand

“Businesses often experience a loss of direction shortly after starting into Twitter or a Facebook Page. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter/Facebook-crisis, relax, this post is especially for you. Just use a…

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5 Ways to Use B2B Social Media to Improve Content Sharing

“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…

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The Art of Writing Great Twitter Headlines

“Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before. What you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets…

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Online Video Placement Best Practices

“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor to…

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Will SEO Exist in 2015?

“SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search…

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