“Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.
What you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
Yep… the difference is in the headline. You’ve heard this before, right?”
Very good, specific suggestions for headline writing.
Article: “The Art of Writing Great Twitter Headlines”
This article is by Brian Clark of the copyblogger blog.