“The changes to Email Marketing will not end with Facebook. Email Marketing 2.0 should look vastly different from today’s email marketing. With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing. It continues to be a one-way channel, at times simply promoting discussion or sharing elsewhere.
Here are some of the key differences in Email Marketing 2.0…”
by Eric Wittlake (@wittlake) on the Digital B2B Marketing blog