3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement

“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of social,…

Continue Reading

Putting the Social in Social Good

Link: Putting the Social in Social Good “Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with the latest trend, buzz word, or tools and focus on it incessantly until something else comes along or that topic isn’t just no longer bright and…

Continue Reading

Email Marketing 2.0 is Facebook and More

Link: Email Marketing 2.0 is Facebook and More “The changes to Email Marketing will not end with Facebook. Email Marketing 2.0 should look vastly different from today’s email marketing. With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing. It…

Continue Reading

Google and the Rise of Facebook

Link: Google and the Rise of Facebook An excellent roundup of emerging events, trends and predictions as things are heating up, often in the background, between Google and its capabilities and Facebook and its growing list of new capabilities, but each giant is in its own context, its own world, and they are very different….

Continue Reading

Why So Many People Fail in Social Media

Link: Why So Many People Fail in Social Media “Tools are a wonderful part of today’s information age, but if you’re going to use ‘social networks’ or that thing we call ‘social media,’ it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers, you’re…

Continue Reading