A client of ours asked for some simple instructions for creating those 2D barcodes that you are starting to see in off-line promotional materials, product tags, etc. Specifically, they want to have the user go to a URL when the code is scanned by a smartphone (a camera phone). There are many ways of creating…
Link: Top 14 Things Marketers Need to Know About QR Codes “I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.” by Angie Schottmuller (@aschottmuller) on Search Engine…
Link: 7 Reasons to Add QR Codes to Content Marketing “QR codes (or Quick Response codes) condense information into two dimensional op-art or barcode squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat surfaces.” But why…
Link: 5 Tips for Better Results with Mobile Email Marketing A subscriber receives one of your emails on their mobile device. “It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read. Your loyal reader really wants to get the benefit…
Link: Smartphones and tablets to outsell personal computers in 2011 “Canadians will buy more smartphones and tablets than personal computers this year, a new trend, says Deloitte Canada’s annual report on where technology is headed.” This article is a summary of the report’s predictions on purchases of PCs, smartphones, tablets, TVs, TV usage, retail Wi-Fi…
Link: Saskatchewan Government Holds First Cabinet Meeting with iPads “Saskatchewan Premier Brad Wall convenes the first cabinet meeting where his ministers brought iPads to the session. The portable computer devices have been touted as a way to conserve paper and reduce courier costs.” by Tris Hussey on @TheNextWebCA
Link: Plagued by the iPhone alarm bug? iOS 4.2 will fix that Will North American iPhone users be next to experience the wrong time on recurring alarms as of November 7th when Daylight Saving ends? Australian and UK iPhone users have just experienced this problem, Apple is aware of it and will be fixing it…
Link: Great thoughts on smartphone apps: Are they tools or behaviors? “Recently, I gave in to the siren’s call of the app for my podcast. I mean, I was an iPhone-toting devotee of all things appish, after all, and thought I really should have my own app. I created it and decided to price it…
Link: Wearable Computing: Check-In Here on Foursquare (via Nike+) What would you think of having your running shoes automatically check you in on Foursquare just by walking in the front door of a venue? Well, look at a project from Nike+ for just that! by @MobileBehavior
Link: Foursquare for the Real World? ShopAlerts Debuts Geo-Fenced Mobile Promotions “The ShopAlerts service is actually a white-label platform that allows retailers and other businesses to send location-triggered mobile text messages to consumers who’ve opted in to receive them. Yes, geo-fenced, geo-targeted mobile couponing, discounts and promotions have arrived.” by ReadWriteWeb, @rww
