Link: Great thoughts on smartphone apps: Are they tools or behaviors?
“Recently, I gave in to the siren’s call of the app for my podcast. I mean, I was an iPhone-toting devotee of all things appish, after all, and thought I really should have my own app. I created it and decided to price it at $2.99 just for grins. Now, understand, it pretty much has the exact same content that I publish weekly for free.”
“I was immediately struck by the number of people, including current podcast subscribers, that snapped it up at $2.99. I would call this a light bulb kind of moment for me and my relationship with apps. The lesson for me was that …”
by John Jantsch (@John Jantsch)