Is Responsive Design Just Another Hype?

The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith and…

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The State of Mobile America

Looking at some of the most recent survey results obtained by the Pew Internet Project on mobile computing and the use of handheld devices:

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My QR code experiment: 9 brands at the Mall of America on Black Friday

Link: My QR code experiment: 9 brands at the Mall of America on Black Friday Cool – @ArikHanson did a little QR code experiment at the Mall of America. Neat to see the differences between 9 different QR code executions by merchants. He shows a photo of each code and of each landing page, and…

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What most are Forgetting when it comes to Mobile

Link: What most are Forgetting when it comes to Mobile Mitch steps back, looks at recent issues in the digital landscape, and then puts mobile access into the context of other now-ubiquitous services to make you reconsider mobile in a new light, warts and all. A good wake-up call for marketers and brands. The Mobile…

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How to Use QR Codes the Right Way, including case study

Link: How to Use QR Codes the Right Way, including case study A case study from GMC shows how to use QR Codes the proper way. A great post from @mikekmcclure on the @socialmediaclub blog.

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Mobile Marketing Isn’t a QR Code

Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off…

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31% of U.S. Adults Prefer to Be Reached by Text Message

Link: 31% of U.S. Adults Prefer to Be Reached by Text Message A recent study reveals the percentage of American adults that have mobile phones and/or which text. It also asks what their preferences are for receiving various kinds of communications. Interesting results. Research by Pew Research Center’s Internet and American Life Project, article by…

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Ten passcodes you should never, ever use on your iPhone

Link: Ten passcodes you should never, ever use on your iPhone “Are you one of the many people who is using a dangerously easy-to-guess passcode on your smartphone? Maybe you should do something about it – sooner rather than later. The warning comes after new research suggested that many iPhone owners use one of just…

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Generating QR Codes (2D Barcodes)

A client of ours asked for some simple instructions for creating those 2D barcodes that you are starting to see in off-line promotional materials, product tags, etc. Specifically, they want to have the user go to a URL when the code is scanned by a smartphone (a camera phone). There are many ways of creating…

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Top 14 Things Marketers Need to Know About QR Codes

Link: Top 14 Things Marketers Need to Know About QR Codes “I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.” by Angie Schottmuller (@aschottmuller) on Search Engine…

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