“The iPhone 5 launches into a more challenging field of competitors than ever, and to give you some context about the iPhone 5 specifications compared with those of its chief competitors, we put the most important characteristics of each into this handy table. As we look at specs of the iPhone 5 compared with the…
“With the Internet in your pocket, at almost anytime in darn near any location, you can summon information to settle a debate or sports bar argument in a moment’s notice. In those same moments, you can chase down friends’ whereabouts and monitor your finances during an office meeting. Heck, maybe you’re reading this while your…
The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith and…
Looking at some of the most recent survey results obtained by the Pew Internet Project on mobile computing and the use of handheld devices:
Link: My QR code experiment: 9 brands at the Mall of America on Black Friday Cool – @ArikHanson did a little QR code experiment at the Mall of America. Neat to see the differences between 9 different QR code executions by merchants. He shows a photo of each code and of each landing page, and…
Link: What most are Forgetting when it comes to Mobile Mitch steps back, looks at recent issues in the digital landscape, and then puts mobile access into the context of other now-ubiquitous services to make you reconsider mobile in a new light, warts and all. A good wake-up call for marketers and brands. The Mobile…
Link: How to Use QR Codes the Right Way, including case study A case study from GMC shows how to use QR Codes the proper way. A great post from @mikekmcclure on the @socialmediaclub blog.
Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off…
Link: 31% of U.S. Adults Prefer to Be Reached by Text Message A recent study reveals the percentage of American adults that have mobile phones and/or which text. It also asks what their preferences are for receiving various kinds of communications. Interesting results. Research by Pew Research Center’s Internet and American Life Project, article by…
Link: Ten passcodes you should never, ever use on your iPhone “Are you one of the many people who is using a dangerously easy-to-guess passcode on your smartphone? Maybe you should do something about it – sooner rather than later. The warning comes after new research suggested that many iPhone owners use one of just…
