Link: My QR code experiment: 9 brands at the Mall of America on Black Friday
Cool – @ArikHanson did a little QR code experiment at the Mall of America. Neat to see the differences between 9 different QR code executions by merchants.
He shows a photo of each code and of each landing page, and then rates each of them. Good, practical, usable case study.
by @ArikHanson (h/t @JasonFalls)