There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a recent study, consumers and employees regard company leaders who engage on social media platforms positively. The survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The…
Link: Twitter Adding 11 New Accounts Per Second Twitter is adding 11 new accounts per second and could pass 500 million in February, according to a study by third party Twitter app Twopcharts. by Social Media Insider (@SocialMedia411)
Link: The complete guide to Twitter’s epic 2011 “While Twitter has steadily gained momentum over the past five years, in 2011 it finally felt like it became established as an essential part of not just the Web technology scene, but of global culture as well. Here we take a look back at what was a…
Link: Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets “Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what…
Link: New Twitter Data: Optimal Link Placement for Clicks Results of newly gathered Twitter data shows the optimal placement for links within tweets. It wasn’t where I thought it would be…. by Dan Zarrella
Link: The Great Twitter Automation Debate “Two great Twitter heavyweights had a detailed conversation over Twitter a few hours ago about the purpose of Twitter, and where automation fits in.” “By carrying on a live conversation, both showed they valued Twitter as a communication platform, but they differed over to what degree. And, boy, did…
Link: B2C Facebook Results Are 30% Above Average on Sundays “We uncovered a great many interesting factoids, and even some ‘non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.” “Listening to some huge survey that says ‘on average, the best time to tweet is…
Link: Following Brands on Twitter Increases Purchase Intent [STUDY] “People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.” The article states the percentages for each consumer behavior, and also compares to a different study regarding liking a brand…
Link: Principal demonstrates power of Twitter after 12,000 tweets It is very interesting to read about what this principal, and some of the teachers, are doing in the classroom to harness instant student feedback during class … in addition to sharing questions and tips amongst various educators. by LeslieE Brody of NorthJersey.com News
Link: 70% of Companies Ignore Customer Complaints on Twitter New research of 1,298 tweets found that only 29% of them were responded to by the company in question. Read about the research details and its implications for companies. by Jay Baer (@jaybaer) of Convince and Convert
