The first-ever email blast was sent in 1978 and the results were a clear indicator of just how successful this tactic could be. Here we are in 2021 and the question is asked: does email marketing still matter? Let’s take a look at why email marketing is a digital slam dunk, proving that this digital…
Believe it or not, 2019 will soon be behind us. With that in mind, it’s time to look forward to 2020 and what it will bring. The last decade has seen some dramatic changes in the way we live our lives. As an example, consider your relationship with your phone now compared to 2009. 2020…
The tech industry makes leaps forward all the time, and this past year was no exception. From new roles for recent technology, to new platforms and unexpected applications emerging, there was a huge shift towards making people’s interactions with technology easier and personalized this year. See the detailed list of
Link: Social Media, Pretend Friends, and the Lie of False Intimacy Jay Baer, in a heartfelt ‘stop and re-think’ post starts with: “It’s not an illusion. We really are doing more with each 24 hours, as technology enables (or forces) us to interact and intersect and do and consume with unprecedented volume and vigor. We…
Link: Smartphones and tablets to outsell personal computers in 2011 “Canadians will buy more smartphones and tablets than personal computers this year, a new trend, says Deloitte Canada’s annual report on where technology is headed.” This article is a summary of the report’s predictions on purchases of PCs, smartphones, tablets, TVs, TV usage, retail Wi-Fi…
Link: The 3 “Ly”s of Social Media “Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology…
