The 3 “Ly”s of Social Media

Link: The 3 “Ly”s of Social Media

“Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it?

It envelopes us, but technology is only the third most important “ly” in social media.”

by Jay Baer (@jaybaer)