Based on a recent study, 75% of businesses own a (social media) company page. This allows them to promote their services, products, share their expertise, and improve their customer communication. For a more detailed look into how social media can improve your business see the link to the infographic below.
“What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to several content/social thinkers and consultant-types.” Here’s what they said…
“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three key…
“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…
“SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search…
“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”
There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a recent study, consumers and employees regard company leaders who engage on social media platforms positively. The survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The…
Link: 6 Must-Have Social Plugins for Your WordPress Blog “With thousands of plugins out there in the WordPress repository, finding the right ones for your site can be ridiculously time-consuming (and headache-inducing). Social plugins and optimization are more important than ever though, and can really make a difference in your site’s traffic and engagement.
Link: Avoid a Disaster By Controlling Online Responses Learn the proper way of responding to negativity about yourself or your brand on the Internet. Good step-by-step advice. by Lisa Barone (@lisabarone) on @outspokenmedia blog
Link: 12 Revealing Stats About B2B Social Media Marketing “Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, found some pretty…
