How NOT to create a Facebook Contest

Contests are popular on Facebook. For example, “Like our page to be entered into our contest!” or “Like and Share to Enter.” Facebook encourages contests but has strict rules regarding what a contest on Facebook must not do. If you violate the rules, you risk a warning or possible suspension of your Facebook Page or…

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Facebook Promotion Guidelines, DECODED

Link: Facebook Promotion Guidelines, DECODED “Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many brands continue to coordinate them. Unfortunately, they also completely disregard Facebook’s promotions guidelines and run the risk of page termination at any moment. We’ve…

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Why You’re Pissing Off Half Your Facebook Fans

Link: Why You’re Pissing Off Half Your Facebook Fans Research shows: 51% of consumers expect the company to send them marketing messages after ‘liking’ the brand on Facebook 40% of consumers do not expect the company to send them marketing messages after ‘liking’ the brand on Facebook 9% aren’t sure what to expect Whoa. Even…

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Writing Web Content: The Top 15 Rules for Better Copy

Link: Writing Web Content: The Top 15 Rules for Better Copy “Reading online is quite different from reading in print … Anyone can write and publish on the web, many of whom are not well-versed in common grammatical rules … You don’t want to turn off your readers due to readability problems …” “Make sure…

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