Link: Why You’re Pissing Off Half Your Facebook Fans
Research shows:
- 51% of consumers expect the company to send them marketing messages after ‘liking’ the brand on Facebook
- 40% of consumers do not expect the company to send them marketing messages after ‘liking’ the brand on Facebook
- 9% aren’t sure what to expect
Whoa. Even consumers who have purposefully and pointedly said ‘we’re on your team’ by clicking ‘like’ aren’t clear on the ground rules of the subsequent relationship.
by Jay Baer (@jaybaer) of Convince & Convert blog
