Search Engine Optimization (SEO) is the process of affecting the visibility of your website in a search engine’s “natural” or unpaid (“organic”) search results. [Wikipedia] This sounds simple, but it is actually quite complicated. Unfortunately, there are a number of companies on the net who attempt to capitalize on people’s misunderstanding of what makes their…
“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…
Link: 3 Ways to Tell a Social Media Problem From a Crisis “What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No.” “The dictionary guys got it absolutely right, and their definition is an excellent prism through…
