Link: 3 Ways to Tell a Social Media Problem From a Crisis
“What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No.”
“The dictionary guys got it absolutely right, and their definition is an excellent prism through which to examine what is—and what isn’t—a social media crisis.”
by Jay Baer (@JayBaer) and Amber Naslund (@AmberCadabra)
