Super Sized Brand-Building on a Value Meal Budget

Link: Super Sized Brand-Building on a Value Meal Budget “When you’re a small organization and especially when you’re a new one, every last dollar counts. While your impulse is to use every dollar raised for program and mission, you need to invest in brand building and awareness raising. What matters is that you’re smart in…

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Social media needs to become a skill, not a job

Link: Social media needs to become a skill, not a job “Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that…

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