Link: Social media needs to become a skill, not a job
“Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is.”
Jay Baer (@jaybaer) provides five good suggestions for integrating these skills into staff, and why, not just one or two people.
