Link: The new definition of a successful email Interesting thoughts on integration related to email campaigns and new understanding of email impacts, even how unopened emails and inactive accounts affect consumer behaviour. by Chris Marriott on iMedia Connection (@iMediaTweet)
Read more →Link: What Integrated Marketing Is Not “When the ‘Fathers of Integration’ Schultz, Tannenbaum and Lauterborn wrote ‘The New Marketing Paradigm: Integrated Marketing Communications’ in 1993, integration has always been based in customer-centric (putting the customer at the center of the organization) and data-driven marketing. Unfortunately, marketers conveniently ignored the customer-centric, data-driven part of integration.”...
Read more →Link: Social Media Integration – How do all the pieces fit? “Social Media Integration takes several forms, all of which take some planning and time to execute. However, there are some basics that you can tackle to start building on your existing Internet marketing tactics.” by Josh Peters (@JoshSPeters)
Read more →Link: GQueues – Organization add on for Google/Google Apps GQueues is: Lists. Prioritized. Simple. A full-featured task manager for your Google Account™ and Google Apps™ account. h/t @JasonFalls for pointing it out
Read more →In an earlier post, I asked if anyone knew of a reliable way to have your blog articles automatically posted to your Facebook Page wall, without using Facebook’s built-in Notes Import function (which no longer works reliably or at all for many Pages). We then stumbled across a Facebook app called “RSS Graffiti”. RSS...
Read more →We have a number of Blog-to-FB-Page feeds which no longer work. Does anyone know how to solve this? (Note: Using the built-in Facebook Notes Import feature is not a workable solution, as explained below.)THE SCENARIO There is a blog. The blog has an RSS feed (output from the blog of each article). We need...
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