Facebook Feeds on your Website: A Catch…

Many organizations add an automatic feed from their Facebook Page onto their websites. It’s a great way to re-use your Facebook Page posts and to have dynamic, changing content appear on your website. However, there is a “catch” you should be aware of…

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Companies Acquire New Customers on Facebook more than any other Social Media channel: Report

“The latest report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing. It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and…

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How to Write the Perfect Post [INFOGRAPHIC]

“It is something we keep being asked seminar after seminar. What is the perfect status update looking like on Google+, Facebook or Twitter? Well, the answer is there is no secret sauce. Or maybe there is now? The guys from Mycleveragency have at least tried to define it and put in as much knowledge as…

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You have a New Facebook Page: Now What?

Ok, so you now have a Facebook Page setup for your organization. Nice, new and shiny. It has been properly configured and populated. It’s ready to go. Now what do you do?

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Give your posts a higher probability of appearing in users’ News Feeds

The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. 40% of users’ time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their…

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How to Give Admin Access to your Social Media Pages or Accounts

Ok, your organization has a Facebook page, a Twitter account, and/or a LinkedIn company page. You would like to provide “administrative access” to someone so they can help you manage these social media platforms. How do you provide them with access?

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The Reality of Facebook Promotions

“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at my…

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4 Kinds of Facebook Ad Types Compared

“Facebook ads differ from almost every other type of Internet ad in at least two important ways…” “Understand the nuances of Facebook ads to find the best fit for your objectives.”

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Not all Facebook Ads are created equal

There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the targeted…

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The Thing About Facebook And Brands

“What should a brand do on Facebook?” — I got asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and using…

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