“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at my…
The author experiments with Promoted Tweets and Promoted Accounts on Twitter. He explains what targeting options were available for each and measures the results of his testing. He also explains what he liked, what he didn’t like, and whether Twitter paid advertising is worth it.
Link: My QR code experiment: 9 brands at the Mall of America on Black Friday Cool – @ArikHanson did a little QR code experiment at the Mall of America. Neat to see the differences between 9 different QR code executions by merchants. He shows a photo of each code and of each landing page, and…
Link: Experiment Uncovers 10 of Facebook’s Biggest Secrets “How does the social media giant decide who and what to put in your feed? Tom Weber conducts a one-month experiment to break the algorithm, discovering 10 of Facebook’s biggest secrets.” “… the algorithms Facebook uses to decide what news to pass along [or to hide] can…
