Link: Why Social Supports Email in the Interactive Marketing Hub “A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience.” “Indeed, email marketing and social media marketing are spiritually and procedurally similar. Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers…
Link: Email Newsletters: Still Relevant? (Yep, and Here Are Three Good Reasons Why) “As social media and blogging have grown more and more popular, there’s been some talk about the demise of the ‘lowly’ email newsletter, or e-zine. Once a staple of business owners using the Internet to market and promote their businesses, it seems…
Link: The 3 Amigos: Email, Blogging, Social Sharing. How to use customer-generated content to increase sales “There’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions.” Jay…
